IndexLayer work
Work
Real examples from local websites, rescue projects, and funnel builds. Each project shows the visible page and the publishing decisions underneath it.
Featured rebuild
Chicago Fight Team
A standalone homepage preview for an established MMA, BJJ, and Muay Thai gym, built around real imagery, real embeds, and less marketing language.
Selected proof
The work has to show what changed.
A real MMA, BJJ, and Muay Thai gym with coaches, fighters, history, photos, video, and local authority. The rebuild direction keeps that proof and makes the first screen clearer.
SEO rescue Better Call SteveA polished local service website revealed the deeper issue: route identity, crawler-visible HTML, metadata, canonicals, and sitemap parity were all part of the search story.
Funnel build MyCornerstonePlanA life insurance funnel shaped around trust, education, simple page structure, and one clear path from buyer questions back to contact.
Website build Muscle Wolfgang FitnessA Chicago training and recovery site built around real client proof, direct coaching, massage therapy, and a simple path from trust to contact.
Website build Forever Young Tree ServicesA Chicago tree service and landscaping homepage built around real job media, direct service language, and a clear estimate path.
Forever Young Tree Services Website Build
A Chicago tree service site built around real crew media, practical services, and a clear estimate path.
Muscle Wolfgang Fitness Website Build
A Chicago fitness site built around training footage, recovery work, and one clear local offer.
Chicago Fight Team Homepage Rebuild
A mockup-led rebuild preview for an MMA gym with real history, real fighters, and a clearer presentation layer.
Better Call Steve SEO Rescue
A pretty site, a messy crawl story, and the rescue that tied them together.
MyCornerstonePlan SEO-Ready Life Insurance Funnel
A clean funnel build for a serious business that needs to feel trustworthy fast.