Page structure
Life insurance buyers often arrive confused, cautious, and skeptical. The website has to explain the offer calmly, show why the advisor is trustworthy, and make the next step feel low-pressure.
- A trust-first homepage and funnel structure for quote intent, policy education, and contact actions.
- FAQ and guide patterns that support real buyer questions without generic finance filler.
- Internal links from educational content back to the core funnel.