The gym already has real authority: coaches, fighters, history, training footage, and a physical local presence.
Work
Chicago Fight Team
A homepage rebuild concept for an established MMA, Brazilian Jiu-Jitsu, and Muay Thai gym in Justice, Illinois.
The redesign removes campaign-style copy and presents the gym through direct language, real media, and cleaner mobile structure.
The standalone route shows the rebuilt homepage without article framing, so it can be reviewed like a real client site.